Why You Should Invest in Your Area Rugs

layering area rugs

“If you’re only looking at a finished rug, it’s easy to forget how much craftsmanship is involved,”

— Amir Loloi, Owner and Head Designer of Loloi Rugs.

Investing in high-quality area rugs for your luxury custom home can be a wise decision for several reasons. First, premium area rugs can add a touch of luxury and elegance to any room, instantly transforming the look and feel of your space. They can also help to tie all of your furniture and decor together, creating a cohesive and well-designed look.

In addition to their aesthetic benefits, high-quality area rugs can also be incredibly durable and long-lasting. Unlike cheaper, mass-produced rugs, high-end rugs are often handcrafted using traditional techniques and materials, making them more resistant to wear and tear.

Loloi Rugs, an industry leader in rug design innovation, prides itself on intent with each design because they strive to, “create new, intricate textures that are made to last. And even often illustrate [their] own patterns. Resulting in beautifully-designed rugs that will look great now—and decades from now.”

Investing in a high-quality area rug can actually be a smart financial decision in the long run. Because these rugs are so durable and well-made, they can last for years or even decades with proper care. This means you won’t have to replace them as often as you would a cheaper, lower-quality rug. While investing in an expensive area rug may require a larger upfront investment, the benefits in terms of style, durability, and long-term value can make it well worth the expense.

Why Are Area Rugs Expensive?

High-quality area rugs can be expensive due to a variety of factors. Firstly, the materials used to make the rug can significantly impact the price. For example, hand-knotted rugs made from high-quality wool or silk can be more expensive than machine-made rugs made from synthetic materials. Additionally, the rug size can also affect the price, with larger rugs typically costing more.

Another factor that contributes to the cost of area rugs is the amount of time and skill required to create them. Handmade rugs can take months or even years to complete, with skilled artisans carefully crafting every detail by hand. This level of craftsmanship and attention to detail can drive up the price of the rug.

According to Surya Rugs, a top provider of luxury, high-quality rugs in the interior design industry, “the skill, passion, and diligence required to make rugs and textiles by hand is unparalleled. We [Surya Rugs] strive to honor and preserve the centuries-old traditions and techniques, keeping history alive by continually investing in the well-being and professional growth of 50,000+ artisans.”

Finally, the design and style of the rug can also impact the cost. Unique or intricate patterns, as well as rare or exotic materials, can increase the value of the rug. Overall, the cost of an area rug reflects the quality of materials, craftsmanship, and design, making it a worthwhile investment for any home!


Luxury and indulgence can be felt in your everyday life, including in your own home. We will work closely with you in the beginning phases of the design process, and then you can turn it over to us to make your dream home come to life!

Contact us today to begin designing your luxury custom home. 

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